Our Collective Opportunity for Better
Island Outfitters is a golf cart and beach gear rental business in Port Aransas, Texas. The company was founded by former Cinnamon Shore GM Matt Lawson, and senior business technology executive, Jeff Hall. The two partners saw a distinct opportunity to build a better and safer experience for vacationers planning their visit to the island and do so in a way that drives more profitable and repeat business for the company and for their property management partners.
Reserving a beach home is where visitors looking to come to Port Aransas begin their travel planning. This is almost exclusively done via online rental sites like vrbo, Airbnb, Expedia and so forth. These sites streamline the property searching, evaluation and reservation processes, making for an easy and compelling customer experience.
Renting a golf cart is often the next step in the planning effort. According to the Port Aransas Chamber of Commerce and Tourism Board, 70% of visitors to the island rent a golf cart for their vacation. Unfortunately, this process is completely disconnected from the beach house rental experience and considerably more fragmented as it requires searching for and visiting individual company websites to understand rates and availability.
Compounding this, almost all of the Port Aransas golf cart rental websites are antiquated, offering dated information and a broken rental process that entails the customer completing a reservation form that doesn't actually guarantee a cart for them when they arrive.